Australian production company, Charity TV Global has partnered with US Shark Tank entrepreneur Kevin Harrington for philanthropic content which centres around fund-raising.
It will film fund-raising activities as television content, which is given to networks in exchange for airtime.
Charity TV Global content has previously aired on ABC, Nine, Seven and will soon launch in New Zealand on TVNZ.
Founder and Chief Executive Officer, Troy Gray said, “13 years ago, I started Charity TV Global as a side project.
“The idea was to incentivise people to be socially conscious by rewarding them with a starring role on a television show. Combining entertainment with philanthropy has enabled this concept to grow from one project annually to 30 filming and fundraising projects each year in multiple countries… to today, announcing this exciting partnership with Kevin Harrington.
“Together we will harness the power of television entertainment to deliver significant fundraising dollars to charities in Australia and across the world. In the next 12 months alone, we are committed to distributing $10 million to charities worldwide and our plan for 2020 is to film 100 projects right across the globe.”
“I am excited to be partnering with Charity TV Global to provide even greater framework and support to their award-winning ‘entertainment meets philanthropy’ model. This partnership will see us fast-track Charity TV Global’s international expansion. I spent the first 30 years of my life figuring out what to do…the following 30 accomplishing everything I wanted to do and now I’m committed to spending the next 30 giving back,” said Kevin Harrington.
With a mission to make a difference in people’s lives through the power of entertainment, adventure, travel and philanthropy, Charity TV Global’s unique casting process provides an extraordinary opportunity for anyone to undertake an epic fundraising journey for their nominated charity and culminates in the filming of the adventure of a lifetime which is broadcast via Charity TV Global’s entertainment partners.
Original article: tvtonight.com.au